In another study, they have a conducted a research on the behaviour of civil servants purchasing products from the internet. As a result of the research, it has been found out those customers who have a high education level and high income level are shopping more on the internet. The study also pointed out that the delay in the delivery of products and deceptive and misleading advertisements were the major hindering factors for online buying.
Ayden and Demir, According to Choudhury , the study highlighted that there is a significant relationship of online shopping with gender, internet literacy and online product price. Similarly, the study also highlighted that there is no significant relationship of online shopping with education and website usability. He explained the influence of five major variables that were derived from literature. These variables are trust, time, product variety, convenience and privacy which determine how consumer buying behaviour is reflecting online shopping trends.
Based on the result of the study by Mehboob, trust is been considered as the most relevant factor affecting the customers buying behaviour towards online shopping when it comes to younger generation. Ken Research, Southeast Asia, including the Philippines has become a virtual gold mine for online shopping. Proof of that is that many online shopping malls are now on expansion mode. Tesco, March Based on the study conducted by Lucero, et. It has been found out that the respondent perceptions and their purchase behaviour on online shopping are both high.
To sustain their high perception on online shopping, it is suggested that web developers should incorporate features on their websites regarding convenience, security, benefits and leisure.
It is important for online marketers, entrepreneurs, and business men to consider the fact that students spend more time on the internet and that this factor will likely increase the students online shopping behaviour. Related Papers. By Bambang Winarko. By Kouk Qing Yuan. By Omkar Dastane. By juan at. Emerging implications of online retailing for real estate: Twenty-first century clicks and bricks. By Nicola Livingstone.
International Conference on Human-Computer Interaction. Conference paper First Online: 10 July Keywords Usability test Checkout procedure Visibility principle. This is a preview of subscription content, log in to check access. Acknowledgements This research was partly supported by Ahancer Co.
Value of e-Commerce Survey in Thailand Accessed 31 Jan Cart Abandonment Rate Statistics. Appleseed, J. Baymard Institute, Copenhagen Google Scholar. What Emotions do These Evoke in You? In my team and I spent a lot of time analyzing the checkout process on my websites, monitoring the cart-abandonment rates and testing various checkout set-ups, using split testing and multivariate testing.
This is the process of using two or more different checkout concepts and modifying on-page elements, randomly showing each one to customers and measuring the results. You then select the best performing setup, modify further until you reach your desired conversion rate, and then use it permanently on the live site. Incidentally, this can be applied to almost any area of your website, from buttons to pages—more on split and multivariate testing in Step 4.
As a result, we designed and built a pioneering 1—page checkout. I have various different layouts on this model and all undergo thorough testing to ensure they improve conversion rates before permanent use on the live site.
The simple answer is that you need to test! Using a 1—page checkout is definitely not mandatory, but testing is. In a perfect scenario, you would run split testing on your normal checkout versus the new one page checkout and measure the results. Split testing would serve up both checkouts randomly and you pick the one that converts more sales.
Design Example of a Seamless 1 Page Checkout taken from many design variants. When a customer has just ordered they have endorphins rushing around their bodies. This is the ideal opportunity to offer them something else, as they are highly responsive. Example 1: Order Confirmation Page screen shot below using these features:. Note: If you have ordered several items, we may send them to you in separate packages to give you the fastest service. This will not affect your shipping charges.
Note: Please await receipt of our Order Dispatch email prior to arranging an installation or booking time off work. This will prevent any unnecessary inconvenience. Thanks for your cooperation. Please Note: If you fail to receive an email Order Invoice from us in your Inbox, please check the following folders in your email software: Junk, Spam, Deleted Items, Bulk or similar folders.
Example 1: Order Confirmation Page.
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