Thanks to its stripped back design, the new logo allows for more customisation with colours, patterns and textures. These include variations brought to life with sparklers, toasted onto flatbreads, and other creative angles that will appear across Taco Bell's digital channels first, before rolling out to their restaurants and packaging.
Dom Carter is a freelance writer who specialises in art and design. Dom Carter. The brand grew quickly and Taco Bell opened its th location in , just five years after George Bell opened the first location. While most Taco Bell restaurants at that time were based in California, the company was seeing significant growth eastward, and in , Taco Bell launched its first restaurant east of the Mississippi.
By the end of the decade, Taco Bell was going public with a portfolio of franchisee-owned restaurants. Taco Bell underwent a shift in corporate ownership in when it was purchased by the massive conglomerate PepsiCo. Brands in Over that time span, Taco Bell experimented with targeting different demographics, creating Taco Bell Express, which emphasized low price and high volume in well-trafficked areas such as downtown locations, truck stops, and gas stations, and later dabbling high-end concepts with U.
Taco Co. The first was in when the company rolled a giant target out into the Pacific Ocean and declared that if any portion of the then-reentering Mir space station were to strike the target, everyone in America would receive a free taco. Ultimately, the target went unscathed and Taco Bell did not need to cash in the sizeable insurance policy it had taken out to cover the potential losses. Taco Bell also has a history of innovative cross-promotions with other brands, from marketing campaigns coinciding with blockbuster movie releases to combination products featuring Frito-Lay brand products.
But it would make sense given the company is, y'know, Taco Bell. Visually, the clapper does share some similarities with a taco. It's curled up, like a taco. And yellow, like a taco. So we see where the notion came from. Others, though, do not agree, and PaticusMaximus even points out that if the designers meant it, they would have done a less subtle job with the design. What a miss!
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